SEO for Small Business: Increase Your Visibility

Thanks for visiting our guide on SEO for small companies. In today’s digital age, having a strong online presence is vital for fulfillment. Small businesses, particularly, can greatly benefit from implementing effective SEO techniques to boost their visibility and reach their audience. By optimizing their websites and content, small organizations can increase their search engine rankings, drive organic traffic, and ultimately improve their customer base.

In the following paragraphs, we are going to explore the value of best SEO company for small businesses and just how it could be a game-changer for online visibility. We shall discuss the impact of SEO, the main difference between small business SEO and local SEO, and why it matters. We will offer practical tips and techniques to aid small businesses maximize their SEO efforts and stay ahead of your competition.

Important Takeaways:

• Implementing SEO strategies can significantly boost the online visibility of small organizations.
• Small business SEO differs from local SEO, with unique considerations and approaches.
• SEO is a long-term investment that will generate organic traffic and attract the right audience.
• Creating compelling and localized content articles are crucial for engaging with the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are crucial SEO tactics.

Knowing the Impact of SEO on Small Businesses

In this particular section, we shall look into the thought of Small Business SEO and explore its impact on small businesses. SEO, which stands for Search Engine Optimization, plays an important role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small companies can grow their online presence and stay ahead of the competition.

What is Small Business SEO?

Small Business SEO means the optimization techniques specifically tailored for small organizations to enhance their visibility on search engine listings like Google. It calls for optimizing various elements of an internet site, such as content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Main Difference Between Small Business SEO and native SEO

While Small Business SEO focuses on improving the online presence of small organizations generally speaking, Local SEO is a lot more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach prospective customers within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is a Game-Changer for Small Businesses

SEO has turned into a game-changer for small companies, providing them with an inexpensive and efficient way to contest with larger companies inside the digital landscape. Here are a few key main reasons why SEO is essential for small businesses:

1. Increased Online Visibility: By implementing SEO strategies, small organizations can improve their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to concentrate on specific keywords and optimize their website to attract the best audience. It will help in driving relevant traffic that is more likely to convert into customers.
3. Inexpensive Marketing: When compared with traditional marketing techniques, SEO provides a cost-effective way for small companies to promote their products and services to your wider audience.
4. Long-term Growth: SEO is a long term investment that can yield continuous outcomes for small companies. By consistently improving their SEO efforts, small companies can maintain and boost their online visibility, resulting in sustained growth.

Overall, Small Business SEO provides the potential to be a game-changer for small companies, providing all of them with increased visibility, targeted audience reach, and price-effective marketing opportunities. By embracing SEO strategies, small businesses can obtain a competitive edge and thrive within the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital era, using a strong online presence is vital for small companies seeking to thrive. One powerful tool that may significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is a free listing that appears when individuals look for companies on Google or Google Maps. It gives you essential information regarding your business including address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile may have a significant effect on attracting local customers. Whenever people hunt for services or products within their area, having an optimized and updated profile increases the probability of your business being featured prominently in the local search engine results. This heightened visibility can drive traffic to your website and ultimately increase conversions and sales.

Additionally, a Google Business Profile lets you showcase your business inside a visually appealing way. You can add photos, videos, and post updates to engage with potential customers and provide them with a much more immersive experience.

Furthermore, testimonials and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility to your business. Positive reviews and high ratings can have more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is essential for small companies seeking to enhance their local visibility. By benefiting from this free and powerful tool, small organizations can improve their online presence, get more local customers, and ultimately grow their business.

Strategic Niche Research for Targeted Outreach

So that you can maximize the visibility of small businesses online, strategic niche research plays a crucial role. By identifying relevant keywords, businesses can create targeted outreach campaigns that attract the right audience and drive organic targeted traffic to their websites.

The entire process of strategic niche research involves:

1. Understanding your target audience: Conduct market research and develop buyer personas to get insights to the preferences, needs, and pain points of the potential prospects.
2. Identifying industry-specific and location-specific keywords: Use market and keyword research tools to discover keywords which can be relevant to your business and location. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that the competitors are targeting and identify gaps or opportunities that can help you get noticed inside the search engine results.
4. Relevance and search volume: Prioritize keywords that have a high search volume and therefore are highly relevant to your business. This may ensure that you attract qualified traffic to your site.

Once you have identified the appropriate keywords, it is possible to incorporate them into your website content, as well as your headings, meta tags, page titles, and in the body of your text. By optimizing your content with these targeted keywords, you increase the probability of ranking higher in search engine results, making your business more visible to potential customers.

Benefits of Strategic Keyword Research for Small Companies
Higher search engine rankings
Boost in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One in the important aspects in attracting and interesting your local audience is creating compelling and localized content. This is crucial for business plan for SEO company seeking to create a strong online presence and interact with their target market. By focusing on topics that resonate with your local audience and incorporating local events and activities into your content, you are able to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate along with your Local Audience

To produce compelling content that resonates with your local audience, it’s important to understand their requirements, interests, and preferences. Spend some time to research and identify topics which can be highly relevant to your potential audience. Consider conducting surveys or interviews along with your existing customers to gain insight into their concerns, questions, and areas of interest. This will help tailor your content to satisfy their expectations and provide valuable information that they find valuable and fascinating.

Furthermore, staying up to date with local news, trends, and events can also help you identify topics that resonate together with your local audience. By including timely and relevant information into your content, you are able to position yourself as a trusted source of information and establish your business being a go-to authority in your geographic area.

Incorporating Local Events and Activities in your Content

Local events and activities play an important role in shaping the fabric of any community. By integrating these events to your content, you may create feelings of connection and relevance along with your local audience. Consider writing blog posts, creating videos, or sharing social media marketing updates that highlight upcoming local events and activities. This can not merely demonstrate your involvement in the community but in addition provide valuable information and entertainment to your audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and additional strengthen your relationship with the regional audience. It’s a win-win situation, while you provide valuable content to your audience while also supporting and promoting local businesses and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go Over The Summer”
Video	“Exploring Local Festivals: Helpful tips for the very best Food and Fun”
Social Media Post	“Join us this weekend on the XYZ Farmers Marketplace for fresh produce and local artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of the local audience while incorporating local events and activities, it is possible to begin a strong connection and foster engagement. This will help your small business get noticed and build a loyal customer base within your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

So that you can boost their online visibility and reach a larger audience, small companies must implement effective SEO tactics that can maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small organizations can employ to make certain maximum visibility on search engine listings.

One main factor in maximizing SERP visibility is on-page optimization . By optimizing website elements including title tags, meta descriptions, and headers with targeted keywords, small businesses can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for both users and search engines can further enhance visibility.

Another important aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites are unable to only drive targeted traffic to a small business’s website but in addition signal to browse engines the website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

In addition to on-page optimization and backlink building, small businesses should look into other effective SEO tactics like:

• Creating a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and making use of descriptive alt text
• Utilizing social media marketing platforms to engage with audiences and drive visitors to their internet site
• Implementing local SEO techniques to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying up-to-date with all the latest industry trends, small businesses can enhance their visibility on SERPs, reach their audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Businesses

Tactic	Description
On-Page Optimization	Optimizing website elements and content to enhance SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to enhance website authority and visibility
User-Friendly Website Design	Developing a website that is certainly simple to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and making use of descriptive alt text for improved search visibility
Social Networking Engagement	Using social media marketing platforms to have interaction with audiences and drive traffic to the site
Local SEO	Implementing techniques to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is crucial for the prosperity of small organizations. One effective way to achieve this is through strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays a vital role in establishing brand authority. When small companies consistently produce high-quality, relevant content that aligns making use of their target audience’s needs and interests, they position themselves as experts within their industry. This can help to build trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is an additional key benefit from implementing SEO strategies. By optimizing their website and content for search engines like google, small organizations can enhance their visibility on search engine results pages (SERPs). Which means that when prospective customers hunt for relevant keywords or phrases, the business’s website is more likely to appear in the very best search engine rankings.

By appearing within the top search engine rankings, small organizations can attract organic traffic, generate leads, and improve their likelihood of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as more individuals are in contact with the business’s name and offerings.

Additionally, SEO will help small businesses attract a loyal subscriber base. When businesses consistently deliver valuable content and offer a seamless user experience, they make positive associations making use of their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal subscriber base

Tailoring Your SEO Technique for the Niche

In the world of SEO, one size does not fit all. It is important for small businesses to tailor their SEO strategies to their respective niches to accomplish optimal results. By customizing SEO approaches based upon industry-specific needs, small businesses can effectively boost their online visibility and stay in front of the competition.

Customizing SEO Approaches for Various Small Business Types

Each small business type features its own unique requirements and audience. Customizing SEO approaches involves knowing the specific needs from the business and tailoring strategies accordingly. For instance, a retail store may concentrate on local SEO and optimizing product listings, while services-based business may prioritize content marketing and customer reviews.

By conducting thorough research and research into the target market, small companies can uncover the most effective SEO tactics that resonate using their niche audience. This can include identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to Improve Your SEO Game

One in the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors in the same industry, small businesses can gain valuable insights and identify areas for improvement.

Competitor analysis helps small organizations understand the keywords, content, and backlink profiles which are driving their competitors’ success. This info may then be utilized to refine and grow their own SEO efforts. By learning from competitors’ successes and failures, small companies can optimize their SEO strategies and obtain a edge against your competitors within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the prosperity of small companies. Search engines like google like Google consider customer reviews and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small organizations can significantly increase their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful form of social proof that will influence potential prospects and look engines. Each time a small business includes a high amount of positive reviews, it signals to look engines that the business is trusted and reputable. Consequently, search engine listings may reward the business with higher search rankings, leading to increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small companies can actively generate and showcase social proof to improve their SEO efforts. Here are a few strategies:

1. Encourage satisfied customers to depart reviews: Small businesses can ask happy customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
2. React to reviews: Engaging with customer reviews demonstrates that the business values customer comments and cares about customer satisfaction. Responding promptly and professionally may have a positive influence on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their website or social media platforms. These testimonials serve as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues will help mitigate any potential negative influence on search rankings and brand reputation.

To Conclude

Leveraging reviews and social proof is a vital part of a highly effective SEO strategy for small businesses. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small companies can grow their online visibility, get more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the Power of Local Keywords

In order to maximize your small business’s online visibility, it’s necessary to understand the effectiveness of local keywords. Local keywords are search terms which are specific to a particular geographic location, enabling you to target prospective customers in the area. By incorporating these keywords to your website content, you can increase the chances of you appearing in local search results and attracting relevant traffic.

When picking local keywords, it’s essential to take into account the unique characteristics of your own target audience as well as your local market. This will help you choose keywords that resonate together with your prospective customers and align making use of their search intent. By comprehending the specific terms and phrases that the local audience uses when looking for products or services like yours, you can optimize your articles to fulfill their demands and boost your website’s visibility in local search results.

Integrating Local Keywords to your Website’s Metadata

Integrating local keywords into your website’s metadata is an effective method to signal to browse engines that your business is relevant to local searches. Metadata means the information which is baked into the code of your own web pages and it is not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engine listings with valuable information about your business’s location and improve your chances of appearing in local search results.

For instance, you can contribute local keywords within your page titles, meta descriptions, and image alt tags. It will help search engines understand the context of your content and connect it to relevant local searches. When creating your metadata, make sure to include compelling and relevant information that entices users to click your website in search results.

As well as metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly in your content, you can boost your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively to your website’s metadata, you are able to boost your small business’s online visibility and attract local customers who definitely are actively trying to find the goods and services you are offering.

Image Optimization and its Impact on SEO Performance

In terms of improving SEO performance for small organizations, image optimization plays an important role. Optimized images not merely improve the appearance of a website but also contribute to reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small companies can significantly decrease the time that it takes for webpages to load. This may lead to better user engagement and increased organic traffic.

There are many approaches for optimizing images:

• Compressing images without compromising quality: By reducing the file size of images, organizations can ensure faster loading times without having to sacrifice visual appeal.
• Using the appropriate image file format: Selecting the best file format, including JPEG or PNG, based on the image content can help optimize loading speeds.
• Implementing lazy loading: This procedure involves loading images only while they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small organizations can produce a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engine listings comprehend the content but also improves accessibility for visually impaired users.

When crafting alt text, it is essential to use relevant keywords that accurately describe the photo. This allows search engines like google to associate the photo with relevant search queries, improving the likelihood of higher rankings in image search engine results.

Along with alt text, optimizing file names is equally important. When saving image files, small companies should use descriptive file names that incorporate relevant keywords. This can help search engine listings understand the image’s content and increases the overall SEO performance.

By optimizing images through alt text and file names, small companies can enhance their online visibility and have more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the most preferred way of accessing the internet. As a small business, it is important to prioritize mobile responsiveness to provide user-friendly experiences to your audience. Besides it boost the overall usability of the website, but it additionally has a direct effect on your SEO company performance.

Mobile responsiveness refers to the ability of any web site to adapt and display properly on different screen sizes and devices. It makes sure that your site looks and functions seamlessly, no matter whether it really is accessed on the desktop computer, smartphone, or tablet.

In terms of SEO, mobile responsiveness plays a significant role in search engine rankings. Search engines, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more inclined to rank higher in search results, resulting in increased visibility and organic traffic.

Optimizing your website for mobile devices involves various factors. Firstly, you need to make sure that your website was created using a responsive web design framework. This permits your website to automatically adjust and adapt its layout depending on the tool and screen size it is actually being viewed on. The content, images, and overall design should be optimized to match smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and reduce search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.

Usability is vital on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness for your small business website, you are not only serving the evolving needs and preferences of your own audience but also improving your SEO performance. With more and more users relying on mobile devices to gain access to information, products, and services, providing an individual-friendly mobile experience is essential for your success and development of your small business.

Final Thoughts

SEO is not just a quick-term fix for small businesses; this is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can improve their online presence, have more targeted visitors, and ultimately enhance their revenue.

With regards to SEO, patience is vital. It will take time for search engines to acknowledge and rank websites according to their optimization efforts. However, the long term benefits of SEO allow it to be a necessary tool for small business growth. It allows organizations to establish their brand authority, interact with their target audience, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By understanding the needs and preferences of your own local audience, you could make compelling and localized content that resonates together. Optimizing your internet site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing an individual-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it takes ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and stay ahead of the competition. Using a solid SEO foundation, small businesses can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO means the procedure of optimizing a small business’s website and web-based presence to boost its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics including market and keyword research, on-page optimization, and link-building to draw in more organic traffic and potential customers.

What exactly is the difference between Small Business SEO and Local SEO?

While Small Business SEO targets enhancing the overall online visibility of the small business, Local SEO specifically targets optimizing a business’s presence in local search engine rankings. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers in a specific geographical area.

Why is SEO a game-changer for small businesses?

SEO is a game-changer for small businesses as it levels the playing field and allows them to contest with bigger brands. By implementing effective SEO strategies, small companies can increase their visibility, attract targeted organic traffic, and build brand authority within their industry. This might lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

Exactly what is the significance of possessing a Google Business Profile for small organizations?

Using a Google Business Profile is vital for small organizations as it enhances their local visibility and credibility online. A Google Business Profile provides essential information like business hours, contact details, and testimonials. Optimizing this profile ensures that small businesses can be found in local search results and create a positive impression on prospective customers.

Just how can strategic market and keyword research benefit small businesses?

Strategic niche research helps small companies identify the most relevant and valuable keywords for their industry, target audience, and business goals. Through the use of these keywords within their website content, blog posts, along with other digital marketing efforts, small companies can attract more organic traffic, increase their search engine rankings, and increase their chances of converting visitors into customers.

How can small businesses create compelling and localized content?

Small organizations can produce compelling and localized content by identifying topics that resonate making use of their local audience and incorporating local events and activities to their content creation. This consists of addressing local interests, highlighting community involvement, and showcasing unique aspects of the local area inside their blog posts, articles, and social networking content.

What exactly are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations achieve greater rankings on search engine results pages and attract more organic traffic.

How can small businesses build brand awareness with SEO?

Small businesses can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small businesses interact with their target market, increase brand recognition, and ultimately, grow their brand presence online.

Just how can small companies tailor their SEO methods for different business types?

Small organizations can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough consumer research, identifying target keywords, and customizing SEO approaches based on the unique requirements and goals in the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.

How could small businesses leverage reviews and social proof in SEO?

Small companies can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, addressing reviews to demonstrate engagement and trustworthiness, and showcasing these reviews on their website as well as other online platforms. Positive reviews and social proof not just boost search engine rankings but in addition instill trust in potential customers, leading to increased conversions and business growth.

Why is localizing SEO efforts important for small companies?

Localizing SEO efforts is essential for small companies since it allows them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to deal with the unique needs and preferences from the local audience. By centering on local SEO, small companies can enhance their visibility and competitiveness inside the local market.

How does image optimization impact SEO performance for small organizations?

Image optimization plays an important role in improving SEO performance for small companies. By optimizing images for webpages, including reducing file sizes and maintaining appropriate dimensions, small companies can improve website loading times, enhance user experience, and increase their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Exactly why is ensuring mobile responsiveness essential for small business websites?

Ensuring mobile responsiveness for small business websites is vital because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small companies so it helps them attract and retain mobile users as potential prospects.